Just before he went out to the 'Lympics, Ben Kilner got hit up by O2, who wanted to feature him in one of their "Priority Sports" videos. This is the result.
Given that the other people featured in the series include the likes of Victoria Pendleton and ex-England rugby World Cup winners like Martin Johnson, Ben is in some pretty illustrious company.
But then of course as a two-time Olympian himself, he more than deserves it. In fact, there's probably some rugby website somewhere where they're writing "Martin Johnson appears in O2 ads with Ben Kilner."