As well as the countless profile options found on modern snowboards, there are now almost as many variations of sidecut.
There's Mervin's Magne-traction, of course, found on all Lib Tech, Gnu and Roxy boards. Then there's Slash's 'Ultimate Traction', Burton's 'Frostbite' and YES' 'Underbite' to name just a few more.
This video, however is for the purists; by advocating his 'Sidecut Traction Spike Technology', the host clearly is of the ain't-broke-don't-fix persuasion...
The action shots made us chuckle; that's some of the finest turbo-leafing we've seen since our last trip to Val D'Isere.