What with all the hype around the Olympics it might've been easy to overlook edits like this one, of young Will Gilmore from Milton Keynes. But actually for all the Games is a big deal, when this landed in our inbox it got us as stoked as any news that's coming out of Sochi.

Will here rocked up at the Brits last year and blew everyone's minds, and then featured as a Contender in Whitelines earlier this winter. He's only 10 years old, but absolutely rips, and best of all he clearly just loves shredding.

And what we're really hoping from the Olympics is that the performances by Jenny Jones, Jamie Nicholls, Billy Morgan and the rest will inspire a whole bunch of kids to try snowboarding. Here's hoping that a few more kids like Will will be getting rad in the years to come!

Edit by Max Presky and FBBB.