Nike have just dropped the official teaser for the first part of their movie project this year, 'Never Not'. Up to this point we've had a slew of teasing content, from behind the shots type edits to more creative ones that have got us properly frothing.
We're pleased to say that the trailer doesn't disappoint, with plenty of high definition eye candy of Nike's stacked international team. From harsh-as-fook kink rails by Halldor Helgason and Jed Anderson to endless pillow lines/tweaked out grabs from the likes of Nicolas Müller and Gigi Rüf, it certainly looks like the Swoosh have got all bases covered.
The full film is set to drop on iTunes on 16th September and will come with a free download for the second (more behind the scenes/documentary style) part.
And don't forget that you're in London on the 19th September you'll be able to catch the silver screen premiere of the movie along with a bunch of other excited snowboard fans. It's gonna be rad.