Joe Tyler Simpson (and his rinky-dink hat with everything from cocktail sticks to lighters permanently attached) is one of the unsung snowboarders that is well and truly living the life. Sure, there's pros who travel the world and ride year-round, but if you listen the the heartfelt, miserable voiceovers in web seriesthese days like Pat Moore's Blueprint that harp on about how hard being a pro is, sponsorship sounds almost like a job.

Nah, snowboarding is about being able to have fun sliding sideways wherever you are, whatever the weather. Joe rides year round, busting his hump washing dishes, collecting glasses and riding as hard as fuck every day he can. Forget the procession of lifestyle-orientated webisodes and teasers that are being pumped out right now - this is true snowboarding. Doesn't it look fun?