As anyone who has followed snowboarding sales speak over the years knows, one sure fire way of improving a product is to put more carbon in it. Tried and tested by many a snowboard brand looking to make more money without actually going to the trouble of designing something new, carbon is always king.

This engineering concept seems to have leaked over to underwear design, as a British company has apparently invented these 'fart absorbing' carbon pants, designed to totally eliminate odour.

How do you test it? By sending a pair to Denmark, getting some poor guy with obvious gastronomical distress (presumably some sort of Danish royal as he's donned a special cape for the occasion) to don a pair before farting away freely, directly into the faces of two female TV presenters.

Well done internet.