Morzine. Home of serial shredders, hardcore riders, a cracking nightlife and this chap. Just like our sun, try not to look at it for too long as it may damage your retinas. Scientists have carried out studies and discovered that in some parts of Scandinavia this outfit is believed to be the northern lights. They are, unfortunately, wrong but I am lead to believe you need to wear factor 40 suncream (at least) to be within 40ft of this wreck.

As ever, you know where to send them - fashion.police@whitelines.com

Rider: Jonaven Morre  /  Photographer: Jeff Patterson  /  Location: Revelstoke, Canada