It appears that Transworld Snowboarding, the world’s biggest selling snowboard magazine, has allegedly altered a photo that appeared on its front cover – apparently for advertising purposes.

Several websites have picked up on the fact that the Ballpark logo which appears on a crate on the cover of the September issue of Transworld appears to have been photo-shopped on after the photo was taken. Here is the offending cover, featuring French Canadian rider LNP…

Rider: Jonaven Morre  /  Photographer: Jeff Patterson  /  Location: Revelstoke, Canada

…and here is a still from a video of the event. If you can spot the logo on the crate in this video then either we’re blind, or you’re off your head on acid.

Rider: Jonaven Morre  /  Photographer: Jeff Patterson  /  Location: Revelstoke, Canada

Now, you might be asking why any of this matters? If a well-loved mag like Transworld want to make a few extra bucks by adding some hotdog company’s logo onto a photo artificially, then who are we to tell them not to? Whitelines is not in the business of criticising fellow mags - and particularly not the oldest and most respected mag in the business - but, it seems to us that at the very least this throws up a lot of issues and raises questions about the difference between advertising and editorial content… these questions seem important to us and, as such are worth reporting. Judging from the shit-storm it's kicked up online, the issues at stake seem to matter to others as well. The debates make interesting reading anyway - check out the comments on this site for example.