The invite-only event saw the movie shown to industry types and Whitelines competition winners on a big screen at the Curzon Cinema, alongside Nicholls' recently released season part. And then everyone headed off to the afterparty, where of course, no alcohol was consumed whatsoever. Here are a few of our favourite moments from the night shot by Aivars 'Zee' Zarins of motionstoppers photography.
Nike Never Not London Premiere Gallery
All the best bits from Nike's big movie premiere