We've been intrigued by Lobster Snowboards ever since the Helgasons announced their new snowboard brand back in January. It's certainly getting a lot of attention; whether it's down to the Helgasons' involvement, the unprecedented licensing of Bataleon's Triple Base Technology or the 'Shit On My Tits' slogan, we're not sure. Now they're website's done and dusted, and is set to go live tonight at 5pm.

Expect lots of bright colours and offbeat Icelandic nonsense from the boys, and with any luck there'll be some unseen video content. Head over to lobstersnowboards.com to watch the countdown or, if it's after 5, to see the new site!