Weekend Snowboards today announced that Heikki Sorsa will now be receiving boxes of their snowboards. But it doesn't stop there. He will be taking them out of the box, putting bindings on them, and performing professional level snowboard maneuvers on them at mountains, sports arenas, and perhaps even the occasional shaved ice covered parking lot worldwide.
"Suomalaiset lumilautailijat ja pesukarhut ovat aika samanlaisia, eli Heikki sopii aivan täydellisesti tiiimiin, kuin nyrkki silmään." commented fellow Finn and co-founder of Weekend Christian Didrichsen from Weekend HQ in the epicenter of wintersports, Laguna Beach, California.
Heikki just returned from High Cascade Snowboard Camp where he was doing his Signature Session with campers that came from as far away as Maine, Japan and even more exotic locations like New Jersey.
This upcoming month, you will find Heikki at the typical pro snowboarder summer hangouts. You know, Whistler Wahoo's, Talma Trestles, Mount Snow Mexico, and other hotbeds of professional snowboarding prowess.
Heikki joins Wyoming native Mark Carter on Weekend. It really works out well because now Mark won't be the only one partying in the hot tub on team trips anymore, because that was kind of getting weird.
Here at Whitelines, we don't speak fluent Finnish either so we thought we'd call upon Google Translate and this is what we got:
'Finnish snowboarder and washing bears are quite similar, namely Heikki fits perfectly tiiimiin, as the thumb to eye'
Take from that what you will!