It's not often you see a new watch company land a high-profile name, but Gigi Rüf has left Nixon and moved over to "hOme", the fresh (if not slightly odd-named) watch makers.
Under the tagline "It's about time", hOme was founded by Swiss brothers Jak and Eddy Dousse along with their Canadian chum Steve Harris - all lifelong snowboarding fans. Proving once again that it's who you know, Gigi will be sporting their watches and other accessories including leather wallets, belts, hats and tees.
hOme will be making their debut at the ISPO Münich from February the 6th-9th. Whitelines will keep you up to date with all the new red hot products that will be unveiled throughout the whole event, so check back for more info!