Facade is new apparel company hitting the stores with functional, stylish gear for the mountain and beyond.

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"The Façade way of thinking and brand confidence lies in its team of real boarders, skiers, skaters, and riders having numerous fingers in numerous pies across the fashion, music and creative design world, this diverse array of skills and influences ensures the Façade concepts and products are fresh, innovative, on trend and of the highest quality," if you want to have it straight from the horses mouth. We look forward to seeing how Façade develops.

Find out more at http://www.facadefabric.com