Burton are fast becoming the Rhianna of the snowboarding world; if there's a collaboration to be had, they're on it like white on rice. After the recent renewal of their team-up with Carhartt, the B has also rejoined forces with Adidas.
The Burton x adidas 'Originals' line will apparently include 8 sets of shoes and 23 items of apparel. Can't help but wonder what'll be next - maybe the Burton/Ford car, or the Burton/Ralph Lauren aftershave? And how must the guys at Gravis feel, who for years have been making Burton shoes in all but name?
The line is available from selected Burton dealers now. Whatever happens, we know there'll be some who think it's the best thing since sliced bread, and some who hate it. Let the bickering begin!