You don’t get a gnarlier-sounding surname for an extreme sports film director than ‘Hatchett’, do you? “Grrrrrrr!” Brothers Mike and Dave founded Standard Films in 1991, after the former broke his leg in a chute, forcing him to end his riding career. Their first effort, Totally Board gave birth to the legendary ‘TB’ series and set the tone for the many cheesy names which followed (see C).

Primarily filming on 16mm and with a hot line to various Alaskan heli outfits, Standard Films became the classic big budget movie operation, funded by sponsors who flocked to push their riders in front of the Hatchetts’ lens. Throughout the 1990s, the TB films were an annual ‘must-see’ starring the likes of Terje, Jamie Lynn, Peter Line, Johan Olofsson, Jeremy Jones and many, many more. In fact much of snowboarding’s evolution was documented by Mike and Dave. First descents? Check. First jibbing? Check. First ever rodeos? Check.

When the TB series finally came to an end in 2000 with number 10, Standard simply began churning out movies under individual names instead. These days there might be a little less emphasis on big mountain lines and a little more on freestyle, but with big money sponsors, and a familiar penchant for heavy soundtracks, some things haven’t changed.