It's official, the Olympic champion joins the team that brings you the breakfast of champions. Sage Kotsenburg may not be the first to feature on the orange box - Shaun White and Seth Wescott have both had their own box - but we're willing to bet it's the 'spoiceiest.'
Another example of how weird it is to see the more 'core' side of snowboarding hit the mainstream; just imagine some soccer mom feeding her kids cereal out of a box with a holy crail grab featured on the side. Nuts.
Was it inspired perhaps by this little gem we found during the Sochi event itself? And which do you prefer?