Whether you’re a professional or an unprofessional snowboarder, it’s easy to get sucked into a certain kind of lifestyle, where nothing really matters, apart from snowboarding. A lot of pro riders, such as Jeremy Jones and Travis Parker have side projects that are still fundamentally grounded in snowboarding (though Travis did at one point own a sushi van) - although there are a fair few pros with side projects that have little to do with snowsports.

So we’ve compiled this list to let you know that, it’s ok, there’s more out there than just snowboarding, and these guys know it.


A regular face in the Think Thank films AND a pornographic artist? Is Desiree Melancon the most interesting person on the planet? She could well be. Last year she held her first exhibition in her home town of Bend, Oregon, featuring close up illustrations of fellatio, fingering and fun bags. Her parents must be so proud. Particularly as the subject matter of her work seems to cause people to believe she is a lesbian (she’s not a lesbian); ‘Desiree Melancon lesbian’ was one of the most popular searches on YoBeat last year.

On a more serious note, Desiree has some serious talent, and she’s not just all about the porn (fun as it is); a lot of her work is child friendly, too. All she wants to do is make art and go snowboarding - and she is sure doing both of those things at the top of her game. Now go buy some pictures of boobs and help her raise money to go to art school!


Austin Smith and Bryan Fox started Drink Water because they weren’t good enough at snowboarding to get an energy drink sponsor.

Just kidding.

They actually started it because they didn’t think it was right for energy drink companies to sell their products to kids through snow sports, or even go as far to sponsor young riders. That takes a lot of balls, considering that energy drinks are where all the money is at. And when you’re a full time snowboarder, money is hard to come by. But Austin and Bryan made some flasks, allowing you to Drink Water wherever you are (whey!) and they made some t shirts and hoodies for you to Drink Water in (too much). 10% of the profit from every Drink Water product sold goes to, and they’ve got the support of a lot of the big names in snowboarding, like Terje Haakonsen, Jed Anderson and Tim Eddy.

It’s a simple idea, and it’s effective. After all, you don’t even have to be into snowboarding to Drink Water (never gets old).


Torstein Horgmo has his fingers in a lot of pies: there’s his successful web series on, that really successful movie that he made, his clothing brand AWSM, which makes belts and stuff, and his other really successful web series, Shred Bots.

And he also makes music, and plays it to large crowds of people. It's featured in most of his edits, which is an innovative way of getting your hands on rights free music. He is a producer, which means he spends a lot of time alone wearing headphones and making sounds on his laptop. The end product could loosely be described as...minimal dubstep?

It’s probably really good if you’re into that sort of thing.


Travis Rice is another rider who likes to be busy: he’s had two films made pretty much just about him, has won a competition of his own invention (well done,Travis) and uses the word ‘passion’ more than any other human being on the planet.

One of his lesser known projects is an art gallery and website he put together in collaboration with his friend, renowned artist and OG park shaper, Mike Parillo, after struggling to find snowboard related artwork. The site brings together artists whose work is based around surfing, snowboarding and anything to do with the mountains. Expect to find some stunning photography, custom made boards and snow themed paintings from the likes of Jamie Lynn, Mike Parillo and Adam Haynes. Most pieces on the site can be bought as phone cases and laptop covers as well.

So if you’re passionate about art and passionate about the mountains and passionate about your phone, have a look at this website for your daily dose of passion.


Maybe this is a bit of an obvious one, so we won’t focus on the fact that he’s in a band, or that he’s a cameo actor, or even that he is an effective rent-a-date for high school girls.

Let’s talk about the scooters, part of his action sports product line, the Shaun White Supply Company. What makes it even more hilarious is that you can buy them in Wal-Mart and Toys R Us, which isn’t exactly synonymous with the high quality, authentic products the brand claims to create...

But, we have to hand it to you, Shaun: your kids won’t have to worry about money. Ever.


With plus points for effort but minus points for cringe factor, social activist, olympic medalist and pants company owner Hannah Teter claims that ‘Sweet Cheeks are the coolest, sassiest way to give back. Wearing cute panties never felt so good’.

It probably has felt much better, Hannah, especially before reading that, but that’s not to say that there aren’t good intentions behind the ‘cheeky’ advertising campaign.

It all started with Hannah’s Gold, a charity maple syrup company that donated its profits to feeding an impoverished town in Kenya. How sweet. Hannah then turned that into a non profit organisation which continues to provide for the town of Kirindon, Kenya by selling a range of Hannah endorsed products. And you can still buy some of that maple syrup to help support the cause. Or some pants, of course.

Pick your favorite pair at or buy some maple syrup from


When illness took him away from snowboarding and physical exercise for three months in the summer of 2010, Austrian rider Marco Feichtner tried his hand at metal engraving. And it turned out he’s pretty good at it, too.

Originally away to help him get better by focusing on something creative, Marco kept up the engraving and still does it on a regular basis now he’s back to snowboarding full time. He engraves anything from motorcycle parts to hip flasks and will even engrave you a custom piece if you ask nicely.

Most of his pieces are for sale, and available to view on his website. Themes range from Sons of Anarchy to jungle landscapes to romantic snapshots, so there’s something for everyone.


Shannan Yates is a powerhouse. Fact. Whilst she was shredding her way to first place on the Freeride World Tour in 2014 she was also completing a nursing degree to become an emergency nurse. And her grades were so good she made it to the Dean’s list every semester.

She has been snowboarding competitively for twenty years and before starting nursing school, she worked as a veterinary technician. Having two careers on the go is no mean feat, and if last year is anything to go by, she shows no signs of slowing down.

Shannan lives in Utah and her favourite mountain is Snowbird, so if you’re in the area and need to visit the hospital, you may well bump into her. Every cloud has a silver lining.


As well as still being a jib kid at the age of 29, Mark Swoboda has his retirement plan sorted, too; he plays the guitar in a blues band, too. No fret, brah.

The band is called Josy and the Joggers, and while you’ll be hard pressed to find out anything about them in English, they’ve received awesome reviews throughout Germany and Austria and have played at events such as the Red Bull Shr3d closing party and Red Bull Brandwagon.

The band struggles to find time to practice what with Mark being on the road all the time, but when he is around they practice every other day, presumably preparing for when he decides to retire from snowboarding and take up music full time?

Watch them playing music and speaking in German here.


Jussi Oksanen recently announced his retirement from snowboarding so that he could focus on his water bottle brand, Mizu.

Born in 2008, Mizu was the original water bottle company, and since then has collaborated with countless brands and made flasks in multiple designs. Like a pre-cursor to Drink Water, the idea behind the brand was to make a water bottle that was reusable and good for the environment, and six years on, you can buy replacement caps and leashes to make your mizu last even longer.

So good luck in your retirement, Jussi, we will Mizu!


Shit hot on and off the mountain, Anto Chamberlain guy must have the two jobs that are the most attractive to women ever. Although with a reputation as one of the most hard working snowboarders ever, he probably doesn’t have time for womanising.

When he’s not riding for DC, the Quebecian is rescuing cats from trees and saving old ladies from burning buildings. There’s no rest for the seriously extreme - Anto must be almost as busy as Shannan Yates, and that’s saying something.