Austin Smith and Bryan Fox - Drink Water Founders
Austin Smith and Bryan Fox - Drink Water Founders
Austin Smith and Bryan Fox started Drink Water because they weren’t good enough at snowboarding to get an energy drink sponsor.
Just kidding.
They actually started it because they didn’t think it was right for energy drink companies to sell their products to kids through snow sports, or even go as far to sponsor young riders. That takes a lot of balls, considering that energy drinks are where all the money is at. And when you’re a full time snowboarder, money is hard to come by. But Austin and Bryan made some flasks, allowing you to Drink Water wherever you are (whey!) and they made some t shirts and hoodies for you to Drink Water in (too much). 10% of the profit from every Drink Water product sold goes to water.org, and they’ve got the support of a lot of the big names in snowboarding, like Terje Haakonsen, Jed Anderson and Tim Eddy.
It’s a simple idea, and it’s effective. After all, you don’t even have to be into snowboarding to Drink Water (never gets old).
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