Nike’s Never Not was always going to be one of the most highly anticipated movies of the year. Artfully edited and packed full of serious riders, it didn’t disappoint. Hell, they even managed to make their slams edit look super smooth. My god Ethan Morgan’s blow to the head at 1.53 is nasty though eh? That follow-up clip of them stitching up his head is enough to make you vom into your leftover turkey sandwiches.