Skitching is normally associated with skateboarding and bygone days of playing Tony Hawk Pro Skater, where the rider holds on to the back of a car to hitch a ride. Here, big budget filmmakers Brain Farm have harnessed the power of skitching to advertise Mercedes’ new C350 Coupe with pro Rob Kingwill riding behind on a tow bar. Despite the fact that we weren’t particularly impressed with the quality of riding (and the pure oddness of it all), you can’t argue that it’s an original way to ride a stick.