The Nike Snowboarding Project - Chapter 1

If you didn’t catch it when it first dropped on Nike’s #GetLacedUp site, here’s chapter one of The Nike Snowboarding Project. This was produced by former Transworld filmer and founder of Videograss Joe Carlino and features riding from Johnnie Paxson, Jess Kimura, Halldor Helgason, Justin Bennee and Jed Anderson.

We were expecting big things from the edit on both the riding and shooting/editing front and it certainly didn’t disappoint. From Halldor’s ridiculous 12 kink to Johnnie Paxson’s huge ender, (which as we know from this behind the scenes edit, was no walk in the park to ride away from!) this is hammer after hammer from some of the best jibbers in the world. In our opinion, Joe Carlino’s done a pretty tidy job of cutting it all together, with a nice blend of artiness and bangers to hold your attention. It’ll be interesting to see the approach that the two other producers (Brad Kremer and Justin Hostynek) take for chapters 2 and 3, and whether the three edits are cohesive as a single unit or feel more like individual entities. Either way we’re pretty sure the riding will be banging.

Part 2 (the park section) is set to drop on the 13th November, while part 3 (the backcountry section) will arrive on the 11 December.

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