GoPros. Love ‘em or hate ‘em but without the ever-growing fleet of radical unicorns (credit to Chris Moran for that outstanding metaphor), gems like this would never see the light of day.
Apparently this guy “thought for some weird reason the bunny hill was located at the very top of the mountain [which] seemed odd, and [he] found out the hard way” which, in this case involves tumbling down the entire run, falling off a little cliff on the way, before finally coming to rest at the feet of skiers and riders who are actually aware of what terrain they should be riding to match their ability.
Thankfully, Fernie had been snowed on fairly recently and the only injuries the guy suffered were to his pride. Best check that piste map next time and maybe stick to the green runs for a while eh?