http://mpora.com/videos/hEh0dTzso Since Mack Dawg Production quit making their annual snowboard film and director Brad Kremer moved to Burton as their official video tsar, the People crew – once an MDP spin-off for lesser known riders – has become one of the biggest annual snowboard releases across the pond. Check out this new trailer for the latest People Crew release, ‘Cheers’, and note just how many big hitters are in it: there’s former Mack Dawg megastars JP Walker and Jeremy Jones, as well as Seth Huot, Joe Sexton, Aaron Bittner, Lauri Heiskari, Mikey Rencz, Eero Niemela, Shaun McKay, Curtis Ciszek, Zac Marben, Simon Chamberlain and Bryan Fox.
The sequel to last year’s ‘Nice Try’, ‘Cheers’ is looking very sick indeed, with a lot of crisp HD footage, saturated colour, exotic locations throughout North America and scandinavia and of course some banging snowboarding – keep an eye out for the tail press to nose press through a kinked ledge, the ’round-the-corner kink’ and a bonkers kicker to wallride from Jeremy Jones right at the end.
The special effects-laden intro where the riders interact with each other is very reminiscent of this classic Robotfood intro for Afterlame – with a little bit of Heroes thrown in. Rip-off? Maybe, but it’s still fun. There’s a bit of a Brit-theme to the start too, with 90′s Supergrass anthem ‘Alright’ and even a shot of the DC boys Devun Walsh, Lauri Heiskari and Aaron Biitner in Union Jack hats during a trip to London (0:50). I wonder what they all make of the line “smoke a fag”…?