12/12/2013 | by tristan | 4 comments
Energy drink brand Burn have just released this erm pre-trailer trailer for what is apparently one of their major movie projects this winter, Ride Again (or #RideAgain as they call it).
They’re not giving much away here with this 40-second clip, but by the looks of things it will involves various members of their team trailing neon lights of various sorts off the back of their boards as they ride, making for some pretty cool-looking shapes in the air.
Featuring the talents of Stale Sandbech, Sven Thorgren and Arthur Longo (who the company charmingly refer to as their Burn Units) amongst others, we reckon this will probably be pretty damn impressive, both in terms of the riding and the visuals.
And word on the street (and in the press release) is that the movie – when it drops – will feature some sort of interactive element. A bit like the Forum campaign that showed viewers what it was like to join the team a few years back.
Here’s what Burn themselves had to say about it:
“As the official energy drink of the 2014 Winter Olympic Games, burn are bringing all the heat to Sochi. And with five snow units gunning for gold this year, we’ve cooked up something spicy for the countdown. Featuring some of our finest athletes Stale Sandbech, Sven Thorgren and Arthur Longo, the burn Ride Again Movie will give you a peek at some of the creative, progressive and stylish riding set to light up the slopes this Winter. And the best part? YOU get to make the rules. Ride Again drops on December 1st. Get ready to ride…”