This one’s not so much an endorsement as a blag of epic proportions, but we thought it deserved a mention here for its sheer randomness.

Eagle-eyed players of Colin McCrae: Dirt 2 rally game may have noticed a strangely familiar (and wildly out of place, let’s be honest!) logo adorning one of the tracks and several of the cars. The guys behind Dalikfodda, the core Leeds-based snowboard brand more used to putting on “Shithouse Tour” events in small alpine bars, somehow managed to blag their way into one of the biggest video game franchises of the mid-2000s.

At the time Schoph, one half of the Dalik duo, seemed as surprised as everyone else. He said: “Holy fuck! We’re in there with DC and Monster and all these brands that probably paid loads…”

As we recall they’d managed to befriend one of the games developers who kept the theme going with the next release, Dirt 3, which featured this “Dalikfodda Deathpunk Car”. Rock n’ Roll!