Yes Lego, the company best known for nurturing the megalomaniac tendencies latent in every child, has dabbled in snowboarding. Following the 2002 Salt Lake City Olympics where an American clean sweep of the halfpipe turned snowboarding into the sport for “youf” marketeers they released this 225 piece kit.
It allowed kids to strap their little yellow men onto outsize surfboard-like contraptions (I mean c’mon, they look nothing like snowboards!) and make them ride a strangely lumpy-looking halfpipe… before inevitably getting bored and slamming them into the ground with a sickening crunch of broken bones/bricks. Or eating them, whichever came first.
And the man they signed up to endorse this exercise in encouraging sadism? None other than Ross Powers, the gold medallist from Salt Lake. That’s his signature on the bottom left of the box.
