Check out these two 2013/14 teasers – one for Nike’s Never Not and the other for Airblaster’s Gone Wild.

These are two different companies with two very different styles in mind. Nike’s edit uses a very neutral colour pallet and quite stylised HD filming, whilst Airblaster opts for very loud and colourful visuals along with 16mm style FX. They’re essentially bringing their respective outerwear styles into their post-production.

It’s great practise to think about how all your elements like camerawork, riding styles, music and editing all come together and trying to polish that off during post-production. Think about how the two edits above would look if they swapped their post-production effects – like colour grading and film styles – and how that would work.

To get started, look closely at the edits and films you like the most. Try and emulate their ‘feel’ with your post-production tools – without totally copying them. You’ll start seeing what looks good to you and you’ll come up with your own visual style that’ll blow the world away…